Personal Brand Creative Strategy

I developed this personal professional brand strategy in my Integrated Marketing Communications class. Creating a formal brand identity for myself was daunting, but in doing so, I gained a better understanding of my professional goals and strengths.

WWU TikTok Filter Press Release

I wrote this press release for my Integrated Marketing Communications class. It talks about the TikTok filter my team created being used by people all over the world.

WWU Marketing TikTok

In response to the WWU Marketing Program’s goal to foster inclusive excellence and attract diverse students, my team created the #MarketingMosaic TikTok series. In 6 weeks we increased the average engagement rate by 135% and the average unique viewers per post by 473% compared to the previous quarter.

Apartment Ad Generator

After creating a template to ensure consistency among ads made by different property managers, I saw an opportunity to automate and expedite the ad creation process. That’s how the Ad Generator (in the form of an Excel Spreadsheet) was born. Click to down a demo and try it out!

Figs Marketing Campaign Pitch

I developed this marketing campaign pitch with a team of two other students for the WWU Marketing Case Competition sponsored by New Engen. This competition was an incredible learning experience and the opportunity to apply our learning to a real-world case without the guidance of instructions or rubrics was truly invaluable. 

Multiple Regression Market Segmentation

This report demonstrates market segmentation using multiple regression analysis performed with IBM SPSS. I took lead on this project, designing the report, creating worksheets to standardize data reporting from all team members, and editing the final product.