Logo Design for Non-Designers

Every brand needs a logo but how to go about getting one can be daunting. If you’ve got some cash to burn, you can hire a graphic designer in a matter of minutes on Fiverr. There’s also no shortage of free (or freemium) logo generators online. But, if you’re anything like me, you crave full…

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This Is Your Brain on Social Marketing: Digital Activism for Harm Reduction

Addressing the drug epidemic isn’t the only thing Reagan got wrong but, it was definitely one of them. America’s longest war celebrated its 50th birthday last year but, nowadays it’s relatively well-accepted that War on Drugs failed or, to put it another way, drugs won. (This article is *eventually* about digital marketing, just hang with me for a minute.)…

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Coding for Digital Marketers

I’m a marketer, not a programmer, why should I learn to code? The answer to why it’s beneficial for digital marketers to have some coding knowledge lies in the job title itself, -digital- marketer. Without code, there is no digital. It goes without saying that coding is an infinitely vast and complex field but digital marketers…

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Cash for Clicks: What You Need to Know about Paid Social

Paid social has a place in every brand’s marketing strategy but, what exactly is it? And more importantly, how can it help you achieve your business goals? Paid social media marketing is the practice of paying a social media platform (Facebook, Instagram, TikTok, Twitter, LinkedIn) to promote a specific piece of your content/collateral to a…

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4 Examples of Brilliant Content Marketing and Why They Work

Now more than ever, consumers don’t want to feel like they’re being “sold to”. They’re tired of being interrupted by impersonal, aggressive promotion ads. It’s no secret that traditional marketing tactics are becoming less effective. Fortunately, adopting a content marketing strategy can enable your business to attract customers, increase engagement, and win conversions. As defined…

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