Work Experience

Resume_Anna SandellDownload Resume

Marketing & Operations Manager

Guide Property Services

Apr. 2023 – Present

  • Spearheaded the establishment of in-house marketing services as the company’s sole marketer, enabling the company to offer clients a full suite of services including logo design, website development, pricing strategy, advertising contract management, and vendor coordination.
  • Served as the primary point of contact for lease-up clients, overseeing all aspects of project setup, execution, and transition to long-term management while ensuring property teams met performance benchmarks.
  • Designed and implemented an overhauled proposal system for prospective clients, improving visual branding and integrating regression-based rent forecasting models.
  • Launched and managed the company’s Leasing Internship Program; hired, trained, and supervised 2–3 interns annually and 1–2 full-time leasing agents to support portfolio-wide leasing efforts.
  • Created investment offering packages to raise capital for real estate development projects.
  • Ran high-performing Google Ads campaigns that consistently outperformed Zillow and Apartments.com in cost per lead and conversion rate.
  • Oversaw the development and optimization of 10+ property websites, collaborating with internal and third-party teams to ensure accuracy and brand consistency.
  • Managed the company’s online reputation, resulting in a 575% increase in positive reviews per month.
  • Developed investor-focused email marketing campaigns using Mailchimp, achieving a 25% open rate, 3.6% CTR, and a 775% spike in website traffic.

Marketing & Operations Intern

Guide Property Services

Jun. 2022 – Apr. 2023

  • Developed marketing guidelines and templates to standardize apartment advertising company-wide and ensure Fair Housing compliance.
  • Created apartment ad generator in Google Sheets with ChatGPT integration, significantly reducing marketing workload and human error while increasing ad quality and adherence to company advertising guidelines. 
  • Established new video tour editing standards, created branded YouTube thumbnails, and edited over 120 video tours.
  • Collaborated with vendors to develop logo, branding, and marketing collateral for new-construction lease-up project.
  • Monitored and analyzed agency-run Google Ads account to provide updates to leadership. 
  • Worked alongside CEO to prepare email newsletters and investment memorandums updating current and potential investors on new investment opportunities and the status of various current renovation/construction projects.

Leasing & Marketing Intern

Walls Property Management

Jun. 2021 – Sep. 2021

  • Conducted property showings to highlight features, answer questions and redirect concerns, resulting in over 30 signed leases.
  • Responded to requests and scheduled appointments for 15-25 property showings weekly.
  • Maintained a consistent ad posting schedule, regularly updating to reflect unit availability across a portfolio of 40+ properties.
  • Maintained spreadsheets using Google Sheets for organization and reporting of leasing data.

Advertising Sales Manager

The Thunderword Newspaper

Jan. 2019 – Apr. 2019

  • Collaborated with graphic designers and editorial staff to develop and place ads on a weekly deadline.
  • Helped customers in determining the design and layout of print advertisements.
  • Assisted with proofreading and editing newspaper stories.
  • Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.

Freelance Event Planner

Jun. 2018 – Aug. 2018

  • Conducted initial consultation with clients to discuss event details, venue options, and other logistics to understand vision and budget.
  • Created and designed tailor-made event plans to maximize client budget and satisfaction.
  • Evaluated and selected service providers and vendors according to customer requirements.

Marketing Intern

The Robbins Company

Summers of 2016-2018

  • Leveraged technical writing skills to create engaging and informative content for a range of social media platforms including Twitter, LinkedIn, and email newsletters.
  • Provided key administrative support to senior staff including organizing documentation of print advertisements and maintaining inventory of promotional products.
  • Assisted with venue selection, logistics, and planning of industry events.

Education

Bachelor of Arts: Business Administration, Marketing Concentration

Western Washington University

Sep. 2020 – Mar. 2023

Associate of Arts: Business Emphasis

Highline College

Sep. 2018 – Aug. 2020